Does Apple still innovate?

No, removing the headphone jack does NOT count as innovation.

March 17, 2017
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With all of these rumors swirling around about the next iPhone, it makes you question just how much Apple is willing to do. Between rumors of a curved screen, long-distance wireless charging, and built-in Touch ID, they could introduce a handful of new and exciting features in the upcoming year. That isn’t always the case when it comes to Apple’s newest flagship however.

Traditionally, Apple gets a bad rap for stealing features from Android, and then making them better. What people forget sometimes is that Apple has innovated quite a bit in the last few years.

They revolutionized how we listen to music with the iPod. Then they changed the way we used our phones when they introduced the iPhone. Other companies like Motorola, Samsung, and Google were left trying to play catch up during the mid 2000’s. Since then, the playing ground has leveled out, and the biggest differences between the top end devices are now their features.

This is where Apple has faltered as of late, and where that stigma comes from. The latest and greatest flagships often feature AMOLED screens, Wireless Charging, USB-C, Quick Charge; the list goes on and on. iPhones don’t have those benefits. Eventually, some may find their way onto an Apple device, but not until it’s a few years past new.

That belief isn’t necessarily true though. Apple is still innovating, just on a smaller scale. They reinvented the way we unlock a smartphone, bringing Touch ID to the iPhone 5S. What about in 2015 when the iPhone 6S released? Apple designed a whole new way to interact with the screen via Force Touch.

There will always be new features coming to iPhones, and Macbooks and tablets aren’t far behind. Apple keeps pushing the limits to see how thin a laptop can be, and how a big tablet can still be useful.

Apple hasn’t stopped innovating, they’ve just stopped trying to reinvent the wheel. Their focus has shifted to perfecting the little things now, the features that set them apart from everyone else.

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