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Apple is investing heavily in AR, which could be seen in future iPhones and Glasses



Apple’s interest in AR has not been a well-kept secret, as rumors of the feature have been published consistently over the last few weeks. But all of these rumors have been about the next iPhone, and apparently, Apple is working hard to bring Augmented Reality to glasses.

Earlier today, Bloomberg reported that Apple is putting a lot of support behind the idea of AR. They have hundreds of engineers working on bringing AR to their ecosystem, and a few of them are even dedicated towards implementing it into the iPhone.

Hundreds of engineers are now devoted to the cause, including some on the iPhone camera team who are working on AR-related features for the iPhone

Aside from the iPhone, many of those engineers are also attempting to design glasses that utilize AR, very similar to Google Glass. Apple is working with the optics company Carl Zeiss to make this a reality, as well as engineers who developed the Oculus and HoloLens VR headsets.

It appears that Apple is dead set on making AR work, despite the failures of Google Glass. As far as I know, no company has tried to implement AR into a phone, so Apple could be the first to do that.

I’ve already voiced my opinion about Augmented Reality; I don’t think it is worth the efforts required to pull it off. But hopefully that narrative changes and Apple can prove me wrong. With enough “wow” features, Augmented Reality could go from being a gimmicky trick to a useful addition.

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